Probably everyone knows that link tracking is a helpful way to gather data and gain analytics for your marketing campaigns. It lets you measure how effective your strategy is and if you need to update or improve your content to gain more traffic to your links. Link tracking helps you to define what source brings you the most clicks, for example, your website, email, social media posts and so on. So, if you still don’t implement tracking for your links, you’re definitely missing out. In this post, I’m going to showcase the best link tracking software ClickMagick, its main features and how you can make the most out of it.
ClickMagick is a web-based software that allows its users to do amazing things with the links they share. According to their website, they have over 120 different features that will help you with your online activities. But I want to highlight only the most important features which probably every user utilizes most often.
1. Link Cloaking
Your links should “look pretty” when you share them and ClickMagick gives you the possibility to “beautify” them. If you do any sort of marketing that requires users to type in your link in the search bar to find it (podcasts are one of the examples), this feature is a lifesaver. You’ll be able to change long links into shorter and easier to type ones like yourdomain.com/product.
2. The Best Link Tracking Software To Define The Source Of Traffic
With the help of ClickMagick, you can create unique tracking IDs that will help you know exactly where your clicks are coming from.
Let’s say on your blog you’re using a link to the affiliate product. For example, you have a sidebar ad and a pop-up but you use the same link everywhere. Every month you get 1,000 clicks on the link but you only know that they come from the blog. You don’t know exactly what ad catches your readers’ attention and make them click on it. Therefore, if you create unique links that identify where you’re posting the link, you can see which ad actually gets clicks. You can create links with a “sidebar” and “pop up” sub-IDs and improve your tracking.
3. Track The Quality Of Traffic
This feature will help you to define the amount of traffic you get from real users and from bots. You can also see the IP addresses of the people who clicked on our links, what country they are from and what device they use.
That’s one of the features that make ClickMagick’s the best link tracking software. While you can use Bit.ly, for example, for the links shortening, that service doesn’t provide you with the possibility to see whether real people click on your links.
4. Track Conversion Values And Rates
Within ClickMagick, you can assign values for conversion and costs for traffic to any link. You’ll see real-time metrics showing whether you’re making money or not.
5. Create Split Tests
This link tracking software gives you the ability to send users to different pages using one link. This way you can split test your pages and see which performs better. Remember, that it’s reasonable to track one change at a time like headline, button, etc.
You also can choose how to distribute traffic you send to the link you’re testing. For example, to drive 30% of the traffic to one page and 70% – to the other. ClickMagick will notify you when it defines a winner.
6. Add Custom Tracking And Retargeting Pixel To The Links
You can add tracking pixels from any 3rd party like Facebook or Google, and retarget anyone who clicks your link. The possibilities here are endless. You’re not limited to people just who land on your blog or click on your paid ads. You can pixel clicks from emails, social media, forums and almost anywhere else you can think. Isn’t that awesome?
ClickMagick has several different pricing plans. You can get a discount between 28% and 32% if you purchase an annual plan.
There are a number of ClickMagick alternatives but I believe that ClickMagick is the best link tracking software out there. Moreover, its price is very affordable in comparison to all the features you will get.
To sum it up, ClickMagick gives you a lot of possibilities of what you can do with your links to get most out of them and increase your conversion. Its set of features is the way wider than what other similar services offer. It goes with budget-friendly pricing plans, therefore, the choice of the link tracking software was easy for me.