B2B lead generation is the earliest step in the marketing or sales process. It involves collecting potential customers’ information which will be used for your marketing purposes later. This information may include name, email, phone number, job title – all depends on your preferences and needs. After your potential customers give you their contact information they become your leads. You may nurture them and build a relationship using follow-up email campaigns or other marketing measures. Therefore, the main goal of the whole B2B lead generation process is to maintain a consistent pipeline of qualified prospects who you can turn into customers with the help of your marketing efforts. In this post, I’m going to show you the easy and battle-tested way to generate leads for B2B. So, let’s go straight to it!
Set Up A Lead Magnet Funnel To Generate B2B Leads
So, the basis for our lead generation strategy will consist of a lead magnet funnel. Don’t freak out if you’re not familiar with the concept of a funnel! Let me briefly explain what funnels are and how you can benefit from using them for the lead generation and other aspects of your business.
Simply put, a funnel is a series of pages put in a strategic order to take your prospect on a journey that will convert them into a customer. When your prospects go through the funnel, they have only two paths. They can either close the browser tab if they aren’t interested in what you’re offering or follow the flow you prepared for them. Now, compare this with a regular website. When your prospect ends up on one of the pages of your website, they have a lot of ways to go which serve as distractions from their initial intention. Because funnels have ONE strategic flow for your prospects they outperform websites with all the distractions in 6 times.
Now let’s have a look at a lead magnet funnel I’m offering to use to generate B2B leads.
The goal of a lead magnet funnel is to give something valuable to your prospects in exchange for their email address. It should be something tangible so it becomes an easy decision for them to share their email address. A lead magnet funnel consists of a Lead Magnet Page and a Thank You Page. The Lead Magnet Page hooks them for more information usually with the help of a lead magnet. On the Thank You Page, you deliver what you promised, and then lead your prospects into your next funnel.
Creating A Lead Magnet
One of the greatest ways to generate B2B leads is to create lead magnets. As already mentioned, a lead magnet is a piece of valuable content that can be viewed or downloaded by your audience in exchange for an email address or other contact info. Lead magnets come in all shapes and sizes, but the thing they have in common is that they provide value. The more compelling information a lead magnet contains, the more prospects would want to download it.
When you’re selling B2B, it’s reasonable to use a lead magnet funnel to give away a white-paper in exchange for contact information. Other than that, you may hook people with a powerful claim for a case study about what you can do for them. On the Thank You Page, you can show them the case study and push them into your next funnel.
Therefore, a little effort you would put into the creation of a simple two-page funnel will skyrocket your B2B lead generation. The fact that people are interested in your lead magnet and opt-in to get access to it means that the quality of your leads will be much higher.
How To Build A Lead Magnet Funnel To Generate B2B Leads
The great news is that setting up a lead magnet funnel doesn’t require a lot of time and effort. In fact, you can build this funnel within 30 minutes without any technical background or prior knowledge about funnels. It becomes possible thanks to ClickFunnels drag-and-drop funnel building software. What’s even better, ClickFunnels offers a FREE 14-day trial so you can try out the performance of the software without any strings attached and decide if you want to use it. Moreover, we prepared an ultimate playlist which will guide you step by step through the setup of your ClickFunnels account. So, there is no reason NOT to try it out: it’s free, you’ve got detailed tutorials and you can only benefit from it.
If you want to learn more about funnel building you may take part in a 30-day training from ClickFunnels. It’ll teach you everything about offer creation, its promotion and funnel building within 30 days. The training is carried out by a top marketer, CEO and Co-Founder of ClickFunnels Russell Brunson and other successful entrepreneurs. Thus, it’s definitely worth the investment.
If you feel that you’d rather outsource this task, you may order our done-for-you service by contacting us at [email protected].
To Sum It Up
One of the easiest and most effective ways to generate B2B leads is to set up a lead magnet funnel. This is a simple funnel which you use to give some valuable information (lead magnet) to your prospects in exchange for their contact information. There is nothing difficult about setting up a lead magnet funnel. ClickFunnels lets you do this within 30 minutes even if you never built funnels before. Take advantage over your competitors and bring your B2B lead generation to the new level with the help of funnels already today!