Facebook is the perfect place where you can market your services to your potential customers. While a lot of people know about and use Facebook ads, not everyone utilizes the FREE marketing possibilities your profile and page give to you. The covers of your profile and page can be your “free ad” and promote your services to everyone who visits your profiles. To represent your business and services in the right way, your Facebook cover pictures must be of high quality and perfectly optimized for display. Therefore, you should know the perfect Facebook cover size.
In this post, I’m going to take a look at the perfect Facebook covers size and give you some tips on how to create a cover which will help you represent your business.
Facebook Cover Photo Size
According to Facebook, your cover photo displays at 820 pixels wide by 312 pixels tall on computers and 640 pixels wide by 360 pixels tall on smartphones.
That’s great to remember but, of course, that’s not everything you should know. The creation of a perfect cover becomes tricky because your Facebook cover displays differently on mobile and desktop devices. Therefore, it’s reasonable to use the dimensions of 820 px by 360 px and to keep all important elements of your cover in the middle safe zone.
Cover Photo Sizes On Desktop And Mobile
While designing your Facebook cover, pay attention to how it’ll be displayed on mobile and desktop. Keep in mind the structure I mapped out above and put the important elements in the safe zone. Also, consider the fact that your profile picture will cover the part of the safe zone on mobile.
Fortunately, Facebook doesn’t stretch and distort an image to fit a certain dimension; it crops it automatically instead. Therefore, by sticking to the guidelines, you’ll ensure that none of the critical components of your cover photo are getting cut off on mobile devices or desktop.
How To Create A Perfect Facebook Cover
The best way to create a nice-looking cover photo is to use Snappa. You can choose from one of the pre-made Facebook cover templates or create a cover from scratch.
Even if you use a template, you can customize it the way you want, upload your own images or choose from Snappa’s library. You can easily drag and drop all the elements, edit them, add effects and so much more. So, even an unskilled person with no design skills will understand how to do this. Here are a few Facebook covers I created recently:
What I like most of all, while creating your Facebook cover you’ll see the overlays showing the mobile and desktop only areas. It’s awesome because you shouldn’t worry that important elements of your cover will be cut off.
Mistakes To Avoid
Same as a nice-looking cover can drive leads to your business and generate sales on autopilot, the cover of poor quality can detract your potential customers. Therefore, while creating a cover, try to avoid the following mistakes:
- Having too much text
Ideally, your cover picture should speak for itself. You may use text only to emphasize some important information.
- Too many elements
It can be difficult to focus on such a cover and the visitors of the page won’t understand what the main message you wanted to transmit to them was. Moreover, it may even look sloppy and unprofessional.
- Not adding branding
When possible, adding subtle branding like your logo to the image can make a big difference with brand recognition.
Having a Facebook cover with the proper sizes and all the important elements in place will ensure that your profile looks professionally and promotes your business.