Whether you’re starting an online business or developing an existing one, it’s wise to learn from the others. The best case – from someone who is already where you want to be. Someone who’s already built a successful online business and can share what worked and what didn’t. Russell Brunson is one of such entrepreneurs who managed to build a highly successful business and is willing to share his knowledge with others. In this review, I’m going to talk about one of his best selling books “DotComSecrets”: The Underground Playbook For Growing Your Company Online.
“DotComSecrets” In a Glance
“DotComSecrets” was published back in 2015 but it still remains one of the best-selling books from Russell Brunson. Moreover, everything that Russell teaches in his book is still applicable and highly valuable today. The book contains an immense amount of advice that you can really act upon. It’s not one of the books that leave you confused and with the question, how to implement everything you learned while reading. In other words, it’s indeed a playbook showing you what steps to take to become successful in online business.
Russell Brunson has a very engaging style of narration which lets you enjoy the reading. He breaks all the complicated things down and explains them so simple that even a child could understand them. Therefore, I’m quite sure that you’ll have a lot of “aha” moments while reading this book.
The book is full of examples and stories about Russell’s own business as well as “secrets” of his success. In my review of “DotComSecrets”, I’ll highlight the most important takeaways from the book.
Review Of “DotComSecrets” Content
1. Ladders and Funnels
In the beginning, Russell Brunson explains the concept of sales funnels and value ladder. Simply put, a value ladder represents all the products or services you offer to your audience in ascending order of price. Sales funnels help your potential customers ascend the levels of your value ladder. Using a value ladder and sales funnels you can offer something to your audience at a lower price or even for free. Once you showed them the value you can provide, they’re most likely to purchase your more expensive offers on the higher steps of the ladder.
In this section of “DotComSecrets”, Russell goes into more detail about the strategy of building high-converting offer.
2. Your Communication Funnel
In this part of “DotComSecrets”, Russell is talking about the communication with your audience and building the relationship with it. One of the hints here is to create an Attractive Character. In other words, you should create an online persona that will attract people and make them follow you.
Russell points out four key elements you need to build an attractive character and explains them more detailed:
- backstory your audience can relate to;
- ability to speak in parables;
- being able to share your character flaws:
- be a polarizing figure.
In this chapter of “DotComSecrets”, the author also describes the most effective email marketing strategies. They’ll help you to keep your subscribers engaged and boost your opening rates. In this “DotComSecrets” review, I’ll just briefly outline them so if you want to learn more I’m encouraging you to grab a copy of the book.
The first email sequence is called the “Soap Opera Sequence” and it serves the purpose to help you bond your subscribers with your attractive character. The main idea of this strategy is to keep each email open-ended and intrigue. Thus, your subscribers will want to open your emails to learn what happened next.
The next email sequence is known as the Daily Seinfeld Sequence. It serves to maintain a relationship with your subscribers and nurture it daily. If you interact with your audience only from time to time, they are going to forget about you and your future marketing efforts won’t be very effective. Each email of this sequence is 90% entertaining and that makes them work. Try this strategy and you’ll see your opening rates and click rates grow.
This section of “DotComSecrets” is all about funnels fundamentals and the strategy behind a converting funnel. Russell emphasizes that you shouldn’t start from a drawing board when building your funnel. It’s much better to leverage the experience of other businesses who already created successful funnels.
By the way, if you want to join the community of the people who are passionate about funnel building, you’re welcome to our Funnel Circle Facebook group.
4. Funnels And Scripts
Russell explains more about some of his best sales funnels frameworks. He talks about the structure of the funnel and the psychology behind each of them. Moreover, in this section, you’ll find templates of some popular and successful funnels. That means you can fill in the blanks and start building your own funnel.
This section is devoted to ClickFunnels, the software which you can use to implement what you’ve learned in the book. ClickFunnels lets you easily build any type of funnels even if you’re not a tech person.
Besides amazing content, the great thing about “DotComSecrets” is that you can get the book for FREE. You just have to cover shipping and handling which comes out to $7.95 within US and $14.95 internationally.
By the way, when you order the book, pay attention to the funnel Russell built for it. This is one of his best funnels he explains in the book, in action. You’ll see how the funnel works and what value it provides to potential customers.
Conclusion Of “DotComSecrets” Review
Like other masterpieces of Russell Brunson, “DotComSecrets” is a must-read book if you’re in online business. You definitely will learn something valuable and will be able to implement it in your business.