Although both concepts aren’t new anymore, a lot of people still confuse them. In fact, there is a significant difference between these two marketing tools. Both of them can be used to generate leads but they provide different customers’ experience. Also, lead generation is only one of the areas where funnels are used. Ofter you may see businesses setting up funnels to actually sell their products or services. So, let’s look closer into what a landing page and a funnel are and how you can use them for your business.
What Is A Landing Page?
A landing page is a page on your website that is designed to convert visitors into leads. A landing page is different from other pages on the website and corresponds the following criteria:
- It allows you to capture visitors information.
- Its main purpose is to convert visitors into leads.
A landing page doesn’t have any navigation, only a form to capture leads. It doesn’t have any other distractions. By the way, a funnel follows the same principle – it doesn’t let visitors get distracted by something else. Everything is crafted to make visitors convert to leads and later, to buyers. Simply put, a landing page works the following way:
- From an ad or any other source of traffic, a person ends up on a landing page.
- They fill out the form on the landing page giving you contact information. That converts them from visitors into leads.
- You use contact information for your marketing purposes building rapport with your leads and promoting your products to them.
Now, when we know what a landing page is, let’s see how a funnel is different from it.
What Is A Sales Funnel?
While a landing page is a single web page with a specific call to action, a sales funnel is a series of pages put in a strategic order you need them to be. The goal of a funnel is to take your prospect on a journey that most likely makes them convert into a customer. Customers have only two ways when they go through your funnel. They can either close the browser tab if they don’t like what they see, or keep going with the flow you prepared for them. Each page in a funnel is an opportunity for you to sell additional products or services with the help of upsells. While every funnel step is focused on one call to action, the visitors of your funnel don’t get distracted.
The structure of your funnel depends solely on your purpose. You can create a simple funnel with a few steps to generate leads. Or a complex one with a sequence of pages including upsells and down sales.
How To Easily Build Landing Pages And Funnels?
After we figured out the difference between a funnel and a landing page, a reasonable question is how to build them. Luckily, there is a great tool called ClickFunnels out there. It lets you build a funnel or a landing page within a few hours without any prior knowledge or technical background. It’s a drag-and-drop editor which is really easy to use. What’s even better ClickFunnels offers a FREE 14-day trial so you can check out the functionality of the platform without any strings attached.
To have a quick overview of how a funnel can boost your sales, check out this exclusive FREE presentation by Russell Brunson. During this 90 minutes presentation, Russell Brunson made $3 million in sales at Grant Cardone 10X Event. Insane, right? And he actually will show you his secret funnel strategy that made him successful online. You’ll learn how to use funnels to skyrocket your business, how to ethically steal traffic from your competitors and hack their offer. And it’s totally FREE, so I don’t see any reason for you to not check it out.
If you want to dive deeper with funnel building, you can take a 30-day training from successful entrepreneurs, including Russell Brunson. This training called the One Funnel Away Challenge will teach you how to create a converting funnel within 30 days. It’ll become a game-changing experience for your business. So, don’t waste your time and sign up for the challenge already today!