The answer to this question will be: yes, they absolutely do! Don’t underestimate the power of online reviews! Nowadays they help us decide what to buy, where and what to eat, what to watch and much more.
Customers indeed read reviews and before making their decision to buy or not to buy a product. It became an essential part of the pre-purchase research. That’s why online reviews from your current customers can massively influence your sales.
How online reviews can influence your sales
Nice reviews and especially recommendations from customers on their social profiles can organically boost your sales. Social proof does matter!
Take a second to consider what will have the better effect: your ads where you’re saying how great your products are, or an honest review of your customer who is willing to share it on social media because they are happy with the product they bought from you. The answer is obvious!
On the contrary, the high concentration of negative reviews can ruin your reputation. According to some researches, negative reviews in Google search results can cause you to lose 70% of your customer. 22% of the customers will not buy after reading just one negative review of the product. After 3 negative reviews, the number jumps to 59%.
Thus, positive reviews would encourage a lot of people to buy a product. At the same time, negative online reviews make potential customers change their minds about purchasing.
How to leverage the power of reviews
First of all, it’s reasonable to encourage your customers to leave a review after they purchased your product/service. All those reviews you’ll use as social proof.
Therefore, you can ask customers to leave a Google review or to write it on your Facebook page, on your website (if there is such a possibility). The more potential customers see the online reviews the better for your sales rates.
Another way would be to ask them to share a picture with the product they bought and a review. You can use it as content for your social media and as an amazing way to promote your products. Reviews on social media will also contribute to building your following there.
Make online reviews of your product noticeable to potential customers
The idea is simple: don’t make your potential customers look for reviews – show they to them! It’s very simple to do with Sticky Reviews, the great software we’re also using.
Sticky Reviews let you upload real reviews from your real customers and display them on your website. It has a huge social influence and let your customers generate sales for you.
This is how a sticky review will look like. They will show up in the corner of the screen when a customer is browsing through your website, as often as you define it. That’s also a great feature because reviews moving on the screen will draw the attention of a customer and they anyway will have a look at them.
If you want to take advantage of Sticky Reviews software you can check out their monthly subscription plans, the best of which will cost $47 monthly.
Although, we’d like to sweeten the pot for you! We’re offering to join our “Inner Circle” Facebook group with online mentoring and coaching and get Sticky Reviews and a suite of other incredibly useful software total value of $929 for FREE while you’re paying a monthly group subscription of $97. Check it out and don’t miss a chance!
To sum it up, use the power of your customers’ review and recommendations to boost your sales. Think about how to do this in the best way to benefit the most. Use the possibility to automate this whole process and use your time for other profit-generating tasks.